The conscious belief that effort is the good part links dopamine to the process rather than the result

Dopamine is not about having, but about wanting. It is released as you work towards a goal, not just when you achieve it. Focusing only on the reward at the end makes the effort feel heavier: time seems to pass more slowly, and resistance feels more painful.

The key is consciously linking dopamine release to the effort and discomfort itself. This starts with a mental shift: when something feels hard, remind yourself that you’re on the right track. Not despite the resistance, but because of it. By convincing yourself that the effort is the good part, you naturally start enjoying it. Initially, this is a conscious choice, but over time it becomes automatic.

Athletes who love their sport have learned exactly this: they find the effort satisfying, while those focused solely on the result see the process as suffering. This aligns perfectly with the Self-Determination Theory: intrinsic motivation arises when the enjoyment is in the activity itself, not in what you get in return. Those who can cultivate this build a sustainable and self-reinforcing source of energy.

Jeroen Sangers @jeroensangers