Finished reading: Click by Jake Knapp 📚

How do you know if what you’re building is actually what people want? Most teams skip this question and jump straight into execution.

“Click” by Jake Knapp and John Zeratsky (the prequel to Sprint) offers a practical answer: the Foundation Sprint, a two-day process to develop your product hypothesis before you build anything. It focuses on understanding customer needs, leveraging your team’s strengths, and differentiating from competitors.

I’m planning to use some of their tools when we define our next product. Not following the method 100%, but cherry-picking what makes sense for us.

Have you read it? What’s your approach to validating ideas before building?