To get better ideas, group members first write down their own ideas

This process ensures that each individual has the chance to formulate their thoughts without influence from others. It prevents dominant group members from dominating the discussion and allows for a wide range of ideas. By first thinking individually, participants can let their creativity flow without worrying about direct criticism or judgment from others. This often leads to a greater variety and originality in the generated ideas.

After writing down their own ideas, group members come together to discuss and further develop these ideas. This joint session provides the opportunity to evaluate, combine, and refine individual ideas. The group conversation can offer new perspectives and insights that individuals may have overlooked. Additionally, the interaction between group members can lead to synergy, where collaboration results in ideas that are better than the sum of individual contributions. By following this approach, the effectiveness of idea exchange is maximized and a productive and creative group dynamic is fostered.

Jeroen Sangers @jeroensangers