When people can easily understand information, for example through good sound quality, it positively influences their trust in that information. This is because smooth and clear communication creates a sense of reliability. When information is presented without glitches or disturbances, listeners experience less cognitive load, meaning they have to exert less effort to process the message. This ease leads people to more quickly consider the information as true and reliable.
Research has shown that when information is difficult to process, for example due to poor sound quality or a strong accent, people are more likely to judge the information as less true or convincing. This effect occurs even when the difficulty arises from insignificant features, such as the color of the text or the pronunciation of a name. The idea is that anything that makes processing information difficult creates a barrier to the trust people have in that information.
Good sound quality and clear communication thus play a crucial role in how information is received and evaluated. By ensuring that information is easy to understand, speakers and organizations can increase the trust of their audience. This underscores the importance of attention to detail in communication, such as the clarity of the audio and the articulation of the speaker, to have a positive impact on how the message is received.
