📸 First lunch outside at the patio for this year
When I enrolled in @beauhaan’s Roam Book Club, I expected to learn about Roam Research while discussing the contents of the “How to take smart notes” book. Little did I know that is is actually a course on clearer thinking. 🤔
What we believe in.
Efficiency is getting stuff done.
Effectiveness is getting the right stuff done.
Technology aids us with the first.
Your brain still has to facilitate the second.
Currently reading: Work Simply: Embracing the Power of Your Personal Productivity Style by Carson Tate 📚
Note for remote workers: working from home is not the same as living at work. Fix your boundaries!
An interesting metric to evaluate email campaigns: Risk
We measure email risk, in its most basic iteration, by dividing the number of unsubscribes by the number of clicks for each individual email campaign.
Total Number of Opt-Outs / Unique Clicks = Risk
This is the most basic and broadly applicable version of this metric but, in a few moments, we’ll discuss ways you can tailor it to fit your specific program.
This week I’m ditching ActiveCampaign and moving my newsletter to Squarespace.
I want to simplify my setup, eliminate most of the marketing automations, use a design that resembles my website, pay a third of the price and put a bigger focus on my writing.
Finished reading: Essentialism: The Disciplined Pursuit of Less by Greg McKeown 📚
Some interesting insights into the consequences of the jump to “remote work” in many organizations:
With over 40 percent of the global workforce considering leaving their employer this year, a thoughtful approach to hybrid work will be critical for attracting and retaining diverse talent. To help organizations through the transition, the 2021 Work Trend Index outlines findings from a study of more than 30,000 people in 31 countries and an analysis of trillions of productivity and labor signals across Microsoft 365 and LinkedIn. It also includes perspectives from experts who have spent decades studying collaboration, social capital, and space design at work for decades.
This is how you buy things.
Did I comparison shop? Nope. Ask around? Nada.
There's no buyer's remorse when you just don't want to know.